LinkedIn Tip # 22 - Updates...What?!

There are so many nuances to the LinkedIn platform that most users miss this.

Why do I need to know about LinkedIn Updates?

Wonder over to your Profile tab and scroll down to "Your Updates". Click.

You enter a world of your streaming posts you have liked and shared on LinkedIn. This is great because you can check to see how many other people have liked and shared your posts. It also tells you how many posts you have shared.

Inside this window you will also find how many posts you have published on LinkedIn, as well as a notification of the number of drafts you have in progress.

On the far right side of this page, you will find how many connections and followers you have in total. Remember this is "Total Followers", so there will be some who follow you, but have not connected with you formally.

Have you read a great blog on LinkedIn and wanted to share it with your connections? I sure have. I read, like, and share these great posts. Then sometimes I get distracted and wonder if I actually shared the post after I liked it?

Here is a solution!

Check your updates screen and you will be able to see if you have indeed shared the post.

Easy-peasy!

Oh yes! And when you have had to leave in the middle of publishing a new post, you can see the ones that are incomplete right here.

So publish away!

For more tips book into our series of complimentary webinars. The next one is April 12th at 4pm Mountain Time.

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com

LinkedIn Tip #21 - How to Publish on LinkedIn.

What is the right process for you to publish a post on LinkedIn?

There are 3 places to publish a post on LinkedIn.

1. The Pulse. To publish on the Pulse, you need to "Publish a Post" on the Home page.

Here's what happens! 

Your wonderful post/blog gets sent out on "Pulse" as well as your own "Profile Page". Check it out and see.

Then you simply copy the link for your new post and paste it on your "Company Page" feed.

This I find is the optimal way to post your blogs on LinkedIn.

2. Profile Page. When you Publish a Post on your Profile page, you then have to publish it on the pulse and the Home page, but then you end up with duplicate posts on your Profile page. You will still need to publish your post on your Company page as well.

4. Company Page. The great thing about your Company Page is that you can use it to invite people to follow you and read your blog posts. You can post the blogs you post in your Pulse, Profile page and Home page, on your Company page. You will not have any duplicates on your profile page.

Next time I will write about "Your Updates", what these are and where to find them.

To learn more about marketing and branding best practices, join us on our FREE webinars.

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com

Why Blog?

Why does your blog need to be at the center of your online marketing?

Blogging achieves several business objectives.

It can help you get found online. It allows you to include keywords that people might search for in order to find you online. Blogs help engage people and then they want to share your stuff with their connections. The more you blog, the more people sign up for your blog.

When you have written a bunch of blogs, and people go to your site, they will stay there longer because they become engrossed in your content.

After you have written a blog, you have a piece of content. Then you can take that content and easily post it to all your online platforms.

Take blogging seriously and do it consistently. It may not start out as being the best written blog in the world, but people will enjoy watching you grow and improve through your blog.

People like reading your stories.

What do you blog about?

What do you love to talk about? What is it about your products or services that makes you different? How have you made a difference in your customers lives? Talk about why your customers come to you? What do people like to hear from you?

Blog boosts. Check what content most of your followers read the most. This will tell you what to write about. When you continue to write about what your "peeps" want to read, the search engines will also pick up on your content...especially when you use key words.

Great bloggers, Darren Rowse & Seth Godin. They tell us to Be authentic.

Blogging helps you build valuable relationships with customers. People do business with people that they know, like, and trust. It's the regular contact that endears people to you.

Your blog needs to educate, engage, empower, entertain, and inform your audience.

Education - positions you as the expert.

Engagement - makes your audience want to comment and share your blogs.

Empowerment - encourages your audience to take charge and implement.

Entertainment - exposes your lighter side and makes people laugh.

Information - helps your readers better themselves or their businesses in some way.

Your blog needs to be at the center of your marketing campaign with your website and other online platforms attached. When you publish a blog, it will then instantly be sent out through all your social platforms for your connections to read.

The content in your blogs becomes an asset to your readers. You are offering real value.

Jonathan Christian taught me the true power of blogging and I am very thankful for him. Blogging has become the most powerful piece of my business.

To learn more about marketing and branding best practices, join us on our FREE webinars.

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com

Tights are IN!

I wish that women could REALLY see what they look like in these!

When women try these on, they must be seeing themselves through rose coloured mirrors...20 years younger and 40 pounds lighter.

Yes, they look cute on those young figures. Have you seen a woman who is middle aged, somewhat out of shape, wearing them?

Ummm...Scarey!

Even with the long top that comes three quarters of the way down the thigh. When they bend over...oh my!

That extra large top makes the legs look extra skinny, like the woman will topple over in a stiff wind.

Sorry gals, but if we are trying to be professional and trendy at the same time, it just does not work, even for the slim gals. When you wear tights or skinny jeans to a business event of any kind, even putting on a sharp blazer does not cut it.

If you want to be taken seriously, wear a skirt.

You can wear your skinny jeans and tights all you want to a boot-scootin dance party, but a rule of thumb I like to use is, "What if you met the Queen at the grocery store?"

Just sayin.

Love you all,

Christine Till

The Marketing Mentress

www.marketingmentress.com

marketingmentress@gmail.com

780-904-9557

Are you on LinkedIn?

You are on LinkedIn and wondering how to make it work for you?

My question to you is, "Are you serious about your business?"

If you are serious about your business and want to grow your business and yourself, 

LinkedIn is the place to be. If you are not willing to get out of your comfort zone and stretch beyond where you ever thought you could go using your online social media platforms, stay with Facebook.

If you are genuinely searching for ways to make your business and yourself grow to achieve your goals and dreams, then LinkedIn is the place to be. It will take time, consistent effort, hard work and patience to get there. There will be times when you wonder if you are ever going to succeed.

Remember "When you do the things that most people won't do, when you don't feel like doing them, you will have the things that most people won't have." Know this, that when you consistently and persistently do the things I teach, you will enjoy the success you have always dreamed of for your business.

It is all based on building the relationships you need and want for your business. It takes time to build these relationships because it takes time to build the Know, Like, and Trust people require to want to do business with you.

Here's the biggest secret of all online marketing: You build the relationships online. Real business gets done offline through a face-to-face meeting of some sort...phone chats, Skype calls, over coffee or a soda, at networking meetings, through webinars.

Find out more of these precious tips through "Sifting Through the Media Noise."

Join the conversation today!

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com

Flying by the Seat of Your Plans?

A friend on Facebook asked me, "Should I place paid advertisements on Facebook?"

My question to her was, "Do you have a marketing plan in place for paid advertising on Facebook?"

Whether you are advertising on Facebook, LinkedIn, or the print media, you need to have a plan. If you do not have one, my best advice would be to get together with someone who can help you put a plan together.

Many times I have seen people get into paid advertising on Facebook, LinkedIn and other print media without knowing how to approach it. They were flying by the "seat of their plans." (quote from Betska K-Burr)

Without a plan, you can end up paying far more than you should.

With a plan, you can zero in on your target market with every word and picture you use in your paid advertising program. A specifically targeted marketing plan can pay you huge dividends when done right.

I am not saying that these above mentioned types of ads are bad, but they definitely will not work for you if you do not know what you are doing. Also, you need to have a budget in place for this kind of marketing activity.

For example, with print media, you need to have an ad placed on the same platform 17 consecutive times before you begin to see results. If you are using the newspaper, one ad can cost you $1200. Multiply that by 17 before you get a sale. Can you afford that investment?

With online platforms, it takes between 6 and 13 times for people to see your paid ad before they will buy from you, on average. That is if you have a great, professionally done ad! Just throwing ink on the page can burn your possible target market with one ad. Once your audience is burned, it is next to impossible to entice them to take a look at you again.

Remember that online, you have 3 seconds to make a great first impression. That not only goes for your personal profile and the profiles you set up for your business and company pages, but also reflects on your advertising. It all needs to be consistent with your business and what you are offering your possible clientelle.

Merely shooting in the dark will leave you terribly disappointed.

You need a plan.

Check out our FREE webinar series for tips and ideas that you can take away and use instantly.

Join the conversation today!

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com

Have you heard this?

"I am quitting my business because none of my clients are paying me!"

Can you believe it?!

When I heard this the other day, it sent me into a dizzy! I could not imagine it happening to anyone. Why would all of the clients for one company not pay their bills?

It prompted me to ask some questions.

Exactly how many of your clients did not pay you?

Have you sent them bills?

Did you have them sign an Memorandum of Understanding upon agreement to work together?

Why didn't you get 50% paid to you up front?

Are you sure that your clients knew exactly how much you charged? Perhaps there is a misunderstanding about how much you were going to charge?

Usually when I hear comments like this, questions come to my mind. It is always a two-way street. This type of situation is because of a lack of communication and lack of understanding.

Being in business for yourself is tough and sometimes we have to chase the money to get paid. However, if we set things up from the beginning with proper documentation completed and a deposit up front, the rest comes easy.

Try it with your next client and see how it works.

If you have challenges with how to write a Memorandum of Understanding, I have a simple one-page one that was written by a lawyer for my coach. He was gracious enough to share it with me. I can share it with you if you like.

To avoid getting into a situation like the one mentioned in this post, sign up for our FREE series.

Join the conversation today!

       https://siftingthroughthenoise.eventbrite.ca

Christine Till

The Marketing Mentress

     https://ca.linkedin.com/in/marketingmentress

www.2csuccess.com