The key to
marketing online these days is to educate, inform and motivate.
All too
often we witness posts that are just selling to our audience. Have you ever
connected with someone on LinkedIn, for instance, thanked them for connecting
with you and asked them how you might be able to help them in some way?
Then in
return did you receive this big, long piece of copy pitching their stuff? Did
you feel like you had been slapped in the face?
It has
happened to me many times. In fact I have gotten a little cheeky about it with
these people. I simply respond back to them thanking them for all the great
information, and then ask them, "So how is this working for you?"
They usually say that it is working great because they have managed to get some
clients as a result. I'll bet that if they changed their approach to being all
about how many people they can help in some way, their results would be ten
times what they are getting now...probably even higher.
Because our
audience is crying to be fed with good information, we need to give it to them.
When we don't, we lose.
The best way
to educate, inform and motivate our audience is through a blog.
People also
want to do business with people they know, like and trust. The best way to
build this type of long lasting relationship is to blog from your heart.
Tell people
about some of your challenges in life and how you came to do what you do. Share
what inspired you to start your business. Tell your stories.
I look
forward to reading yours.
My story can
be found in "Fired at Fifty: Stop looking for work and discover what you
were meant to do." This brought me into online marketing and social media.
LinkedIn
Profile 101: Get Help
Here
Christine
Till
The LinkedIn
Marketing Mentress
780-904-9557
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