So you started
a LinkedIn group and have 2500 members; now, no activity!
It has been a
while since you checked in on your group to see how everyone is doing, and
realize that the last time someone posted to your group was six months ago. Your
group has stagnated. What do you do now?
There are
many LinkedIn group managers who are in that dilemma right now. It is partly because
of the huge changes that LinkedIn has implemented, but the main reason your
group is stagnant is your own fault. I know that you are busy and I hate to be
blunt, but here's why.
1. As a group
owner/manager, you must be on that group every day monitoring and commenting on
the different discussion threads. Get someone to help you manage your group, so
it does not all rest on your shoulders.
2. There must
be a message sent out to your members once a week from the management of the
group keeping the members apprised of new thoughts and ideas. In this message, you
can pitch to your followers things about your next workshop or webinar, or
product special, etc.
3. You need
to post discussions in your own group regularly. There should be a post from
you as the owner every day. Make your posts engaging, educational and
informing.
4. Monitor
the discussions coming into your group discussion thread. Check to be sure that
they are appropriate and not pitches. Your group members will lose interest if
they feel like they are always being pitched to.
5. Be
thankful to your group members. Give them accolaides about their great posts
and thank them for their contribution to your group. Have you thanked them yet?
Once you
consistently do this, you will find that your group will be revitalized in a very
short period of time.
Remember the
"Rule of 10": For every 10 posts, 6 are reposts from someone else; 3
are posts you have written yourself; 1 is a pitch. Just work the numbers and
you will succeed!
People want
to be educated and informed, not pitched to all the time.
Christine Till
The Marketing Mentress
1-780-904-9557
marketingmentress@gmail.com
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