My question back would be, how much money do you want to
make?
Let me share a little of my story with you.
Back when I first got started with LinkedIn and online
marketing, I was more than just a little timid about the whole idea. Yup! I was
scared spitless!
It took me many hours to figure it all out...and I had a
LinkedIn coach helping me!
I could see that if I spent all these hours online
working on my marketing program, I would soon burn out. I was spending 12-16
hours a day online. But I remind myself that I was also going through a steep
learning curve. I had never used any kind of social media in my life.
All I had
ever used a computer for was spreadsheets, word documents and Googling stuff.
Once I figured out a formula to shorten the learning
curve and the amount of time I had to spend online, I realized that I was not
alone. By this time, I had met many others who had found themselves in the same
position as me! They all wanted to know how to leverage LinkedIn for clients
and to make some money.
You need some basics to build on and once you have those
set up, you can use a auto posting program, like SproutSocial to schedule
posts. You spend a couple hours one day a week scheduling, and the rest of the
days, you only have to respond to the messages from people.
Just block out time to spend 15-30 minutes once or twice
a day. Do this consistently every day, except your 'electronics free Sunday'
and you will be able to manage your online marketing systems just fine.
I have discovered that most of the time I had been
spending online was being spent socializng and not really keeping business in
mind.
My email was also taking inordinate amounts of time as
well. I soon became aware of how to scan through them for the ones I needed to
attend to right away.
I now receive anywhere from 150 to 300 emails a day. Most
of them are blogs. I check them out and if they are something that I would like
to continue, I let them roll in, but if I don't need the info, I unsubscribe
quickly, so as not to clog my inbox.
The key platform I pay the most attention to is LinkedIn.
That is where I get most of my business from, so that is where I need to spend
my time.
The average income of people on LinkedIn is now at about
$80K US. The average income of executives on LinkedIn is now $150K annually. So
where are the people that can afford to buy your stuff as well as that full
body massage?
If you are spending more than the 15-30 minutes once or
twice a day online, it better be because you are spending it with clients.
Otherwise, pick up the phone and start calling your connections on LinkedIn and
booking phone chats, Skype calls, and coffee meetings.
You need to spend 80% of your time doing sales.
Yes, you heard me right.
If you are not making the money you would like, check how
much time you spend in sales conversations every day.
Keep watching. More LinkedIn tips are in the pipeline.
Christine Till
The Marketing Mentress
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