Are you wondering why you do not have more people reading
your Pulse posts?
Often I read posts by my LinkedIn friends and see how
they are not getting very many people to read and like their labours. It can be
discouraging to say the least. It leaves you wondering if you are a good
writer? Perhaps you even stop posting your articles all together.
There could be multiple reasons this is happening to
you...and you are not the only one this is happening to.
So here they are, the LinkedIn Pulse according to
Christine!
1.
You are writing about topics that you are interested in and not your audience.
It is vitally important to publish things that you know
are answering questions your audience has. A rule of thumb I always use is
"What is keeping my ideal client awake at 2am?" Then try to remember
questions you receive on a regular basis from your clients.
2.
Your blog titles are not engaging.
Here too try to think what your ideal customer's pain is.
What will make them "click"? Use questions, incomplete sentences and
sequences of steps in your title. People like to know that there are some key
things they can do to accomplish ... whatever. When we use an incomplete
sentence, it raises the question "what's next?" and people
instinctively click. Asking questions engages us and makes us want to answer
back.
3.
Your article is waaayyy toooo long!
In this day of "bing, microwave oven", we have
become so accustomed to only waiting 3 seconds and there is our answer online.
Or we watch a television episode where a major life challenge is solved in 1
hour or less.
With the speed of the internet and rapid answers at our
fingertips every minute of the day, we have a lot of information coming at us
constantly. Most people will only read the first paragraph, and if they see
that the article is longer than 500 words, they will not read it.
Personally, I try to keep my articles under the 500 word
mark. This is long enough to get a point across and yet short enough to be
engaging.
To keep your articles under 500 words, I have written this topic in several segments. Watch
for LinkedIn Tip # 76 - One More Reason People Don't Read Your Posts.
Enjoy!
Christine Till
The
Marketing Mentress
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