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Thursday, 20 July 2017

What's with all these Platforms Inviting us to get Referrals?

Have you been invited to connect on different platforms in hopes of receiving new leads for your business?

Why are we online anyway? Humbly speaking from my standpoint, I am online for business purposes only. Of course in doing so, I also realize that I need to be somewhat social at the same time.

A few years ago, I joined Referral Key to check it out, because I was receiving many invitations to join it. And I am still receiving requests to connect with people. I have yet to receive any real tangible business from it.

Recently, I have been inundated with invitations to join Alignable. For quite a while, I just deleted all the invitations, because I thought it was just like the first one. Then I learned from a fellow online marketing expert that it was connected with LinkedIn in some way. So I joined and set up my profile.

What happened next was beyond my wildest imagination!

Suddenly my email was crammed with messages from people accepting my request to join Alignable. Many were positive, but a lot were not.

After one of these precious connections of mine stood up in a networking meeting this week telling everyone that he was very upset with me for inviting him to join Alignable, I suddenly realized that this was not what I expected to happen.

So I changed my passwords for Google and LinkedIn and deleted my Alignable profile.

There are many different programs being developed to help us get "more and better leads than we could with LinkedIn or Facebook."  In my humble experience, they are just a nuisance.

In my humble opinion, anyway.

Please accept my sincere apology for dragging you into this platform. If you receive any invitations to join, be careful...you will be inundated with emails and many of your connections that are automatically invited will be very upset with you.

Christine Till


The Marketing Mentress



Wednesday, 12 July 2017

What makes someone an "overnight success?"

Have you been watching people in your network become successful over night?

Exactly what have you noticed about these people? Are they better looking than you? Are they smarter than you? Are they more experienced than you?

Does it sting when you see someone become successful faster than you...and they started their business long after you did?

Why is it that this can happen? You have been working hard in your business and you feel that you deserve to be successful too. Does this make you feel like a failure?

Look at what you are doing. You have no idea about them!

You are comparing yourself to someone that you know nothing about.

You need to stretch yourself to grow.

There is a famous quote by an unknown author, "You can never cross the ocean unless you have the courage to lose sight of the shore." Have you been keeping your eyes on the shore?

Perhaps you are trying to be a lone wolf and do it all by yourself. Know what, I discovered that when I first got started with LinkedIn and other social media platforms, I needed a coach.

When my last boss and I agreed to disagree, I found that I had no decent job offers. What was I going to do? So any red-blooded Canadian woman, I started my own business.

I had no business plan, no idea of how I was going to get clients, no idea of what to do first, second, third, etc. What I am trying to say is that I was trying to do it all by myself. Because I was starting out with no budget, I felt that I had to do it all on my own.

It took time for me to find the right people in my life that could help me with different aspects of my business. I met them all through LinkedIn, Facebook and Twitter.

Imagine that!

I met Jonathan Christian through Twitter, and then I checked his profile on LinkedIn and contacted him to be a guest on my show. Since then we have built a relationship of friendship and trust that will last through the ages. Jonathan helped me through his workshops to understand Facebook and Twitter. I in turn helped him with Linkedin training for his workshops and clients.

I met Richard Earl through Facebook. Then I looked him up on LinkedIn. Richard travelled across the water from Vancouver Island to meet with me in Vancouver. He showed me how to use HootSuite for my auto-posting platform to help save me time with all the posting I was doing on my social media platforms.

I met my Life Coach, Monika Becker, on LinkedIn and invited her to be my guest on my show. She ended up being my coach helping me through the grief and loss of my job.

These are a few of the wonderful people who have shown up in my life to help me move myself and my business on to the next level. I am so very thankful for them. They have help shape me into what I am today. I will love and respect them all for their help and support forever!

Back to that person who seemed like an overnight success. We do not know what kinds of challenges they have had to overcome in their lives before they were able to achieve success. We do not know how many tears they have shed or how frustrated they were at times wondering what to do next.

Trying to be a lone wolf can be discouraging at times. Let people help you. Invite people to help you.

I would have taken a lot longer to get where I am with my business if I did not get some help along the way.

What do you need help with when it comes to your business? I can probably help you through my networks.

Make it a great day!

You can check out some of my coaching packages at www.marketingmentress.com.

Christine Till

The Marketing Mentress



How I Became a Womanition Gal.

After living in BC for 30 years, I am happy to be back in Alberta!

Born and raised on a ranch in Southern Alberta, my heart will always be here! Yup! I'm a cowgirl through and through.

Who'd have ever thought in a million years that I would end up being a social media geek!

My husband and I moved back here because he had found work. I was excited to be back home again!

Still am excited!.

However, it takes time to kindle those relationships of trust again. So I started attending some networking meetings. Through that, I was starting to get clients to help with their LinkedIn.

Then one day we stopped at the 109th street Save-On-Foods store in Edmonton. As we left the store, we stopped to look at the "Free" magazines and newspapers stacked in the foyer of the store. Suddenly I spotted these fabulous magazines! I picked one up and started thumbing through it. Wow! "This must cost at least $10," I thought! But I could not find a price anywhere on the magazine, so I shoved it in my coat and headed to the car, where I promptly opened the magazine and started reading.

As I looked at all the beautiful women in that magazine, I was so jealous of them! I wanted to be in that magazine too. But how was I going to get in that magazine?

I put the magazine in my briefcase and was carrying it around with me. One day as I was working with a client in her office, she asked me if I had heard of Womanition? Well, I pulled out the magazine and said, "You mean this Womanition?"

She nodded her head in agreement.

Then I asked her, "How I can get into this magazine?" So she invited me to the next Edmonton Womanition meeting. That was November 2014.

The very first meeting, I was impressed and felt like I belonged in this group. Since then I have attended all 5 of the Womanition meetups in the province each month.

Soon after I met Dorothy, I was able to start a group in Leduc and I still run this group today. In fact our meeting is the second Thursday of the month in Leduc, AB. It is free to sign up and join the group. There are no membership fees. All we pay for is lunch. It is an opportunity to network and find ways we can support each other.

Come join us. We have a special topic each month, 20 minute speaker, a chance to win a 5 minute pitch for your business when you bring an instant gratification type door prize...and we always have chocolate!

You need to register by Wednesday, the day before the second Thursday.

Love to see you there!

Christine Till

The Marketing Mentress




Monday, 3 July 2017

LinkedIn Tip #98: Two LinkedIn Questions regarding InMail and Gmail.

1. Can I erase multiple emails from LinkedIn on my Gmail?
2. Can I create one reply and send it to multiple contacts on my Gmail through LinkedIn?
Great questions!

I am sure that there will be others who also have wondered about these questions.
First let me define some terms.

1. InMail is your messaging system on your LinkedIn platform.
2. Email is your personal email account messaging system.

When I first started using LinkedIn, I wondered about all the emails from LinkedIn messages that I was receiving in my MarketingMentress inbox. I hesitated to delete them for fear that I would be deleting them from my LinkedIn as well.

So I deleted one or two and then checked my LinkedIn InMail box. Voila! They were still there!

So, short answer to question number one is that you can delete all your LinkedIn emails that come into your personal email inbox without losing them on your LinkedIn platform.

This is still the case today.

The reason you are receiving these emails, is so that you are reminded that there are people responding to you on your LinkedIn platform.

It is up to you whether you want to click on these emails and go into your LinkedIn account to respond that way, or just delete the message in your email inbox and go directly to LinkedIn and respond to any messages there through InMail.

The Second question is about creating a response to a message and sending that response to multiple contacts in your Gmail.

If you want to send a response to a message on your LinkedIn platform, you can copy multiple people from your LinkedIn connections, but they need to be connected to you on LinkedIn.

What you can do regarding sending out a response to a message on your LinkedIn InMail, is copy the discussion sequence and paste it into your message box on a new message in your Gmail. Then you can send that message to multiple people on your Gmail list.

Hope that makes sense to you.

I look forward to answering your LinkedIn questions.

Christine Till

The Marketing Mentress


© Copywrite by The Marketing Mentress & Christine Till July 3, 2017


Wednesday, 7 June 2017

LinkedIn Tip #95 - Why do I need to attend networking meetings?

Do you have a business that you are trying to promote online and off?

What are you doing to promote your business?

Are you just posting on Facebook, which is where so many people seem to choose to post things about their businesses these days. Twitter, Instagram, Snap Chat and Yelp are some other platforms of choice.

However, if you are choosing to post things about your business on these platforms, why not also choose LinkedIn?

Virtually all these platforms are good tools for you to use for marketing your business, but if you do not know how to use them to their greatest advantage, then you may as well not waste your time and money.

It has taken me years to figure out some best practices for using the different platforms online. Each platform is different and each platform has its own pros and cons. Mostly pros.

Remember that LinkedIn is the professional platform, Facebook is like the Backyard BBQ, Twitter is the coffee shop chatter, Instagram and Snap Chat are the off shoots of Twitter. Yelp is business recommendations and reviews that you invite your clients to take part in letting the world know about how they feel about your business. To be brief.

Are you using all or most of these?

If so, great! If not...not so great!

We as human beings still need the contact with other human beings. We are gregarious. 

That is just how we are built. We need the personal contact with each other.

So, here's the scoop. Go ahead and market online. Build those relationships you need and want for business.

Remember that real business gets done face to face.

My story is very simple.

I have been working hard to build relationships with people online. Then I invite them for coffee or a face to face of some sort, depending on how close we are located to each other.
When I moved to a new area, I started to attend networking meetings as well as utilizing my online marketing systems.

The first time I walked into a networking meeting, I met a gal there who asked me for my business. I got a client right off the bat. Mind you, this does not happen all the time, but very often it does, providing you have been blogging and building relationships correctly online.

For instance, it took me 6 months to build enough trust with a women's organization before I got my first client there.

The reason it took me so long is that most women are not on LinkedIn and do not see any value in using it. However, once they saw some value, they started flocking to me.

Now, I get most of my business through that very women's networking organization.

Personally, I attend a minimum of 6 networking meetings every month, and often more.

Start visiting some networking groups in your area. You can find many on MeetUp or your local Business Improvement Association (BIA), and Chamber of Commerce.

I would love to hear more of your stories about your networking experiences.

Christine Till

The Marketing Mentress






What does Social Media Marketing mean to You?

In the marketing world today marketing looks entirely different from 20 years ago...or does it?

Having been in sales and marketing for 30+ years of my life, I have had the privilege of seeing marketing from the traditional sense of the word.

In the "old days" the daily routine was to be out meeting and greeting people in person, door-knocking and cold calling. It was called meeting people "face to face and belly to belly".
Well guess what! It is still the case.

Here is why.

Whether you meet people fact to face or online, they are all still...people. As human beings, we need to see each other's eyes and read our mannerisms in order to really know where to direct our conversations.

All too often I have witnessed people just getting online with their different social media platforms and then pitching their products and business all over the place. What this does is turn people off. It makes people want to delete your message and you from their platforms and from their entire lives.

It takes time to build trust with people, so we need to be aware of what we are saying and how we are communicating.

The first thing in our minds should be to build trust through our relationships. In order to do that, we need to educate, inform and entertain our readers just a tiny bit.

The statistics I have read by many different authors state that people need 6-7 touches before they will start to be interested in your product or service. There are some other statistics that mention that in order to close a sale, we need to get in touch with people 6-23 times.

Caution on this last statistic, however. There is a new rule that is coming out in Canada that states we can only call people 3 times, once we have made the original contact at a meeting or event.

If you meet someone at an event where they entered your draw for a door prize, you can only call them if they have checked off "Yes" to being contacted. All the "No's" need to be discarded.

Then you can take the "yes's" and contact them through phone or email only 3 times. After that, you need to stop calling, unless they have agreed to be on your email list for your newsletter.

Personally, I usually invite them to connect with me on my social media platforms, and that way, they can watch me from afar, so to speak. They can watch my posts and read my blogs that feed through my platforms.

Back to the idea of face to face.

We build the relationship online by asking people about themselves and what inspired them to do what they do. The conversation should be focused on them, not on you pitching your stuff.

Once they know and like you, then you bring them to a face to face coffee meeting if they live in your area, or a phone call or Zoom/Skype call at distance. Try to use a platform with video, so you can both see each other and read the eyes and body language.

Remember that real business always gets done face to face.

You might attend a webinar, but that is also a form of face to face as you watch the presenter.

Face to face is key to building the final trust you need and want for life and for business.

Building your business is not all about numbers. It is about how many people you can build a relationship with. If they don't buy from you, they will tell somebody who will.

Tell me, when was your last face to face meeting?

Christine Till

The Marketing Mentress






Saturday, 22 April 2017

Linkedin Tip 92 - What does 1st, 2nd, and 3rd beside someone "whose viewed my profile's" name mean?

Have you wondered what the numbers beside the top right side of people's names mean on LinkedIn?

You know, where you see 1st, 2nd, and 3rd.

You will notice these numbers whenever you see someone else's profile, or when they ask you to connect with them, or when you view your profile viewers.

When you see 1st to the top right of someone's profile, that tells you that the person you are viewing is a direct connection to you. It also means that you can send them a direct message without having to use InMail.

When you see 2nd to the top right of someone's profile, that tells you that the person you are viewing is a second level connection. They are connected to someone you are directly connected with on LinkedIn.

When you see 3rd to the top right of someone's profile, that tells you that the person you are viewing is directly connected to someone who is a second level connection from you.

Eg: I accept a connection request from Joe. Once I accept, we become 1st level connections. If Joe accepts a connection request from Susan, someone I am not connected with, then Susan and I become 2nd level connections. If Susan accepts a connection request from Bob, someone neither Joe or I are connected with, Bob becomes a 3rd level connection from me.

It is kind of like genealogy, except we are not cousins.

Thank you to my LinkedIn network for asking the question.

I look forward to your questions.

Make it a great week!

Christine Till

The Marketing Mentress


Wednesday, 19 April 2017

LinkedIn Tip 91 - Why do I need to have a blog?

Prove to me why I need to have a blog for people to read every week!

There have been many clients that I have had pass through my training system and what I have noticed is that most of them never post anything on LinkedIn, let alone anything close to a blog, online, period.

Now why is that, I wonder? Are people just too busy? Do they spend most of their time working in their business rather than working on their business? Or do they just not know where to start blogging?

I think it is a combination of all of the above.

When you have customers with orders you need to fill, or supplies that need ordering, or staff that need training, and a family, where do you find time to do any blogging?

I had someone ask me what the use of blogging was. He said that there are no statistics showing that people are making any significant sales as a result of their blog. So, "Why should I blog?" he said.

Good question.

Here is what your blog does for you! It gives you credibility!!!

People don't buy from you solely because they like your blog. They buy from you because of the trust you have built up with them over time as the authority in your field.

When you blog on a regular basis, you create credibility! Your blog gives you credibility.
For example, I have followers who read my blog posts regularly. It is my blog that shows up in their Home Feed the most. So, when they are looking for someone to help them with their LinkedIn or their blogging, who do you think they are going to call?

When they are meeting for coffee with a business associate and they mention how they need help with LinkedIn and blogging, who do you think they will refer to their associate?
Yup! They will go to and refer to the person who they know, like and trust.

I have had people come to me from all over the world as a result of them reading something that I have posted. It raises a question in their minds or answers a question that they have and they want to reach out to get more information.

When you write your blog and share tips about your business or answer the types of questions that your clients ask you, you are not giving away the farm, so to speak, you are adding massive value. You will be respected for that.

Remember that the person who shows up most often is the person who will usually get the business.

The big secret to building trust online is that real business gets done face-to-face. Be aware of how you are interacting with those people who are commenting and responding to your blogs. Always aim to bring them to a meeting of some sort, phone call, coffee, or Skype.

It is not all about you. It is about how many people you can help.

Having challenges writing your blogs? I can help you with those. So call me. 780-904-9557

Make it a great day!

Christine Till

The Marketing Mentress



LinkedIn Tip 90 - How do you add more sections to your file?

Is your LinkedIn profile missing some items you would like to have listed there?

Often I have clients who ask me why they need to enter their work experience and their education, etc. on their profile. When you are not bashful and "tell all" so to speak, you share some of who you are and people can relate to you much better.

LinkedIn is a professional platform, and people are there to do business. In order to do business, we all need to know, like and trust the people we are doing business with. Sharing some insights on our past work experience and education helps build this trust.

Just remember when you are entering your work experience and education that there are no gaps in your history. If there are gaps, then you will need to share your volunteer information and certifications that you may have been working on.

People will be able to piece together to see that there are no gaps in your history.

If you have been laid off, for certain periods of time, mention in your profile that you were volunteering for something. One computer programmer told me once that when he was laid off, he started a podcast show and invited corporate executives to be guests on his show every day. This process enabled him to eventually be offered a job, but it also filled the gap between his employment experiences.

People like to know that you did not just sit on the couch eating bon-bons between jobs.

So when you are looking to fill gaps in your profile, click on the blue drop-down menu to the top right side of your profile. You will find many options to choose from.

Do you have a LinkedIn question? Please ask me. I will write a blog about it so some others will also have some answers.

It is not all about me. It is about how many people I can help.

Make it a great day!

Christine Till

The Marketing Mentress