Monday, 4 June 2018

LinkedIn Tip #118 – Does your audience recognize you?


This morning as I read the analytics of some of my latest posts, I was reminded of the importance of keeping our face in front of our audience.

What am I doing to garner enthusiasm for my posts? I am being consistent and posting every day.

A few weeks ago I received an email from a dear friend, my headshot professional, inviting me to take part in a challenge online. The challenge is to post something about happiness for 100 days. So I accepted the challenge and scheduled posts for my first 30 days.

At first I only received the odd “like” and no comments. Gradually as the weeks have progressed, I have noticed that more and more people are “Liking, Commenting on and Sharing” my happiness posts.

This morning the analytics for one of my latest posts was 221 views in 24 hours.

Now, I am not doing anything but organic posting. I am not paying for any online marketing to improve my responses. People are just genuinely responding because they are now following my posts on a daily basis.

I do scheduled posts every day, and then top them up with current posts and blogs.
Real time networking is another thing I do to help build repoire with my network.

LinkedIn is my favourite platform for business and when we are active on this platform, we reap the rewards.

It is so important to keep our faces in front of our audience every day.

Posting once a week or even worse, once a month, is not nearly enough. We need to post every day. Check out my blog “The Rule of 10 Posts”.

Figure out what your unique value proposition is and then post things around that theme…without pitching to your audience all the time.

For more information, check out my blog at marketingmentress.com.

Marketing is my game; Mentoring is my aim.

Christine Till
The Marketing Mentress



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Thursday, 19 April 2018

LinkedIn Tip # 117 – Are you Liking and Sharing?


Are you wondering why people just “like” your posts?

I see people liking people’s posts all the time on all levels of social media. However, people seem far more hesitant to share a great post on LinkedIn than any other social platform.

Do you know why that is?

I do.

It isn’t because they are jealous of any competition.

The main reason people don’t share other people’s great posts is because they do not want to take away from their own marketing program.

Know what?

Those marketing programs are all very “me” centered.

Zig Zigglar always said: “If you help enough people get what they want, then you will get what you want.”

Are you helping people get what they want? Or are you helping people get what you want?

Think about it.

The schooling I have had and the books I read speak about building credibility and trust with our potential clients before they will ever buy from us.

If someone comes to my “store” and I don’t have the right fit for them, I always refer them to someone I know can help them. Those people remain my loyal friends and come back to me later for things that I can help them with. They are also more likely to refer me to their contacts as well.

The way social media works best is by sharing one another’s posts. There might be someone in my network, for instance, who can use something from someone I am connected with. By sharing a great post about a product or service from one of my connections with my network, I open up a whole other network of possible customers for them.

The product or service will not take away from me, because it is not something that I would use for my business, but I know that other people could use it.

“You scratch my back, and I’ll scratch yours.” That is the principle behind sharing other people’s posts on LinkedIn.

Also, take a moment to comment on the post as well.

When you do this, here is what happens. The person that you shared their post for will check out your profile and notice you every time you share and comment and like their posts. Pretty soon, you will notice that they will also start to do the same with your posts.
When you just “like” the posts from your network, you are telling them that you are hiding in a way by “holding your cards close to your chest”.

One thing you can do to help get the ball rolling is to post some great quotes. These will help people start to recognize you and create activity with your posts. Then throw in a few of your own blogs and one pitch about your company.

If you always post about your company and all the things your company does, you will also turn people off and they will perhaps “like” your post out of courtesy, but they will not comment on or share it.

The next time you are on LinkedIn checking your Home page, check out some of the other posts and make a conscious effort to check out profiles of people whose posts you like. If you are impressed with their profile, Like, Share and Comment on their posts.

I have built many great friendships as a result of doing this very thing.

Check out some of my other posts on LinkedIn.

Christine Till
The Marketing Mentress


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LinkedIn Tip #116 - Have you set up your LinkedIn Profile like a Business Page?


Are you confused as to what exactly you can do to promote your business on LinkedIn?

Have you set up your LinkedIn profile like a business profile…no experience listed…no education listed…excluding all the personal information?

Recently I received a message from LinkedIn regarding violations of their Terms of Use.

LinkedIn suggested I get in touch with all my LinkedIn connections to warn them about this serious violation.  LinkedIn is taking drastic measures to send profiles in violation of the LinkedIn Terms of Use to “LinkedIn Jail”.

One of the things I did when I first started setting up my profile on LinkedIn 9 years ago is read the entire Terms of Use! I wanted to make sure that I was behaving myself on their platform. I also wanted to know how to protect myself.

Right in the beginning of the Terms of Use, LinkedIn says that profiles that are not in compliance will be sent to “LinkedIn Jail” (or words to that effect).

What is “LinkedIn Jail”?

“LinkedIn Jail” is not being able to open your LinkedIn profile one day. No matter what you do, you cannot get into your profile. Your password does not work. Your email does not work. You simply cannot access your profile no matter what you do. This is “Linkedin Jail”.

“LinkedIn Jail” means your account is frozen.

Once your account is frozen, it takes at least 10 days to two weeks to gain access again. LinkedIn puts you through a myriad of hoops to qualify to have access to your profile again.
Now just what will get your profile frozen?

One of the key things that will get your account frozen faster than anything else on LinkedIn is simply setting up your profile like a business page.

Your profile page is for your personal profile. Once you set up your profile page, then you can set up your FREE Company page. Then you can promote your Company page like crazy. Invite people to follow your page. Be active on your page. Be responsive on your page.

Every day I meet LinkedIn profile pages that have been set up like a company page. The business logo is displayed where the personal headshot should appear. The background picture is all about their business. The page is set up purely as a business.

I know that many people do not want to have their personal information listed on LinkedIn, but if you want to use LinkedIn for promoting your business, and you try to hide, people will not trust you.

Business is built on the basis of Know, Like, and Trust. It takes time to build Trust. People Trust people first before they will Trust your business.

Your business cannot build Trust all by itself. Your business needs to be associated with a person and the Trust must be built with the person first before people will ever take a look at your business.

How trustworthy are you? How trustworthy do you appear on your LinkedIn profile.

Stop hiding and you will gain credibility and Trust.


Christine Till
The Marketing Mentress

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Review of A House Divided



Was Hannah really killed by her own son!

This was not in her vision of being given in marriage to a Son of Lehi. She was to “live a life of righteousness with a worthy priesthood holder”.

How could a son of Lehi and her own child have gone so wrong?  Why? Why? Why?

What could possess a son to stone his own mother?

This sequel to Daughter of Ishmael completely surprised me! What happens next totally threw me for a loop.

The story carried me into thinking more deeply about what women must have experienced during the times of Lehi’s family in the new world.

I was drawn into the story as though I was standing right there watching and experiencing everything right along with the families of Lehi and Ishmael. I could smell the bushes, the tents made of hides and the fires burning. I could feel the blows of anger and the harsh words.

Then when there were words and actions of love and kindness, they were a relief to me as I felt how the characters in A House Divided lived their uncertain lives in this new country.

As I read A House Divided, I gained a deep respect for the people of Lehi because of how the righteous became stronger and stronger in their faith in God.I am impressed with the strength of Nephi and how he was told by the Lord what he needed to do…and he just “Did it”!

Christine Till
The Marketing Mentress


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Friday, 13 October 2017

Li Tip # 107 - Are you sick and tired of being sick and tired of trying to do everything yourself?

Help is here for you!

Is your online marketing for your business needing more attention than you can give it?

How much time do you have available to do all your own online marketing?

In my humble experience I have found that there is only so much time in the day before I needed to take note of how much time I spent 'on' my business and how much time I spent 'in' my business. There were some days that I literally wanted to throw up my arms!

Has that day arrived for you yet?

You probably notice that you are great at doing some things in your business, and not so great at others. Is that correct?

We cannot expect to be experts at doing everything. There are some things that we just have to bite the bullet and delegate to someone who can.

When it comes to your LinkedIn, blogging and social media marketing, what I hear many days is how business owners just do not have enough time in the day to be on their social media platforms...especially LinkedIn, every day. They do not have time to learn it, let alone work it.

So, here is an idea to mull over in your mind.

How much is your time worth? Are you worth $125 an hour or more?

If you spend 8 hours learning LinkedIn and blogging, will you know enough to be successful at it? At $125/ hour you will be spending $1000 of your valuable time in the effort.

Then count the time you spend on your social media every day. Say you spend an hour a day all together on all your platforms, including LinkedIn. Take Sundays off and that leaves you approximately 26 days a month, which is $3,250 a month of your time.

Plus you will want to learn how to blog, so count another 8 hours minimum plus an hour a week writing your blog...which will probably be more than just an hour a week when you are getting started blogging. That is another 34 hours at $125 per hour which equals $4,250.

Wow! That's a total of $8,500 just for your first month!

That does not cover the investment in the training.

Training can be anywhere from $500 to$2500/day, depending on who you hire to train you per 8 hour session. So, add on say another $2000 for the LinkedIn and the Blogging training.

You are now at $10,500 start up cost for your first month.

After the first month, it will be costing you $7,000 a month just for your time spent doing your social media marketing.

Am I making sense now?

Are you wondering where you can go to get help with doing it all for you?

For less than a thousand dollars a month, you can have someone do all this for you and you can be concentrating on serving the clients that come as a result of having someone else doing your online marketing.

So, how much is one client worth to you? Let's say one new client brings you $1,000 a month. With 3-4 new clients a month, that would be bringing in $3-4,000 new money every month. By the end of one year, you could have $36,000 a month coming into your company.

Do you think it would be worthwhile hiring someone to do it for you?

Contact the experts at The Marketing Mentress.

Christine Till
The Marketing Mentress


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LI Tip #106 - How to View Profiles in Stealth Mode.

Have you noticed that when some people view your profile, all you can see is that someone from such and such company has viewed your profile? How do they do that?

Well there is a little trick you can use on your LinkedIn profile. And you can access it through your Privacy and Settings menu.

The reason you want to know who has viewed your profile is so you can get in touch with them to find out how you can help them. After all, your profile is like your store front for your business. You want people to come in and check you out. That is why you need to have a 'killer' profile set up.

But I digress.

The "Whose Viewed Your Profile" is key to you receiving clients and business. People are viewing your profile for a reason. They are looking for people who they can help or who can help them in business. Therefore, you want to know who has viewed your profile, so you can find out how you can help them.

However, sometimes, when a person who is your direct competition views your profile. You definitely want to check them out, but you do not necessarily want them to know who checked them out. That's when you want to use 'Stealth Mode', or "Anonymous LinkedIn Member".

Go to your Profile and Settings menu and click 'Privacy' at the top. In the ensuing menu below, search for "Profile Viewing Options".

Once in the viewing options, then you can choose one of three ways you can view people's profiles. If you do not want people to know who viewed their profile, then choose the bottom one, "Anonymous LinkedIn Member".

If you do not mind people knowing that someone from such and such company viewed their profile, then you may choose that one, but remember, they will see your company and if you are a sole proprietor, they will know it was you.

Happy LinkedIn profile viewing!

For more explicit coaching and guidance on how to get clients on LinkedIn, check out my packages at The Marketing Mentress.

Christine Till
The Marketing Mentress


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Monday, 9 October 2017

LinkedIn Tip 105 - How to sell out your events?

It has been my strategy to use LinkedIn when I am looking to fill seats in my events. I have literally filled rooms just using LinkedIn.

My fellow LinkedIn Expert, Wayne Breitbarth, says it all.

Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update. 
·    Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
·    Post at different times of the day and different days of the week.
·    Always include a link to the registration site or attach a copy of the registration brochure to the update.
·    Encourage others involved in the event to "like," "share" or “comment” for more traction.
·    Make a video featuring the event's speakers
·    Use the @mention feature to tag each speaker or presenter in the update.
2.  Send a company status update. 
·    “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
·    Encourage others in the company to "like," "share" or “comment” for additional traction.
·    Attach a copy of the registration brochure to the update.
3.  Target specific first-level connections with a direct message. 
·    Share details about the event by attaching a document or a link to a web page.
·    Customize the message to each individual to increase relevancy to that person.
·    Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.
4.  Share the event in relevant groups. 
·    Share your information in the Conversation section in the form of a question.
·    Include a link to the event registration page.
5.   Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event. 
·    A good description will entice the reader to click and open.
6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries. 
·    It could be as simple as one slide with event details.
·    This has high eye-catching appeal in your profile.
·    The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.
7.  Include the details of the event in your Summary section. 
·    To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
·    You can include the URL of the registration website, but you cannot hyperlink it.
8.  For a period of time leading up to the event, include an event teaser in your Headline. 
·    This can be very impactful, but don't do this for an extended time.
·    Be sure to change back to your day-to-day, keyword-rich Headline right after the event.
9.  Publish an article about your event.
·    The article will be displayed very prominently on your profile until you publish another article.
·    Share the article once a week leading up to the event date.
·    Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.
10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page. 
·    Reference the website link in your Summary section.
·    Describe the website link clearly (e.g., "Register for LinkedIn class").
Follow these easy steps, and your event might just be a sellout.

When I saw this article by Wayne Breitbarth, I just had to share it. He says it so well.

Iron sharpens iron.

Christine Till
The Marketing Mentress




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