It has been my strategy to use LinkedIn when I am looking to fill seats
in my events. I have literally filled rooms just using LinkedIn.
My fellow LinkedIn Expert, Wayne Breitbarth, says it all.
Here are ten simple ways to use LinkedIn to get the job done:
1. Send an individual status update.
· Post several times
leading up to the event, sharing details about agenda, speakers, venue, etc.
· Post at different
times of the day and different days of the week.
· Always include a link
to the registration site or attach a copy of the registration brochure to the
update.
· Encourage others
involved in the event to "like," "share" or “comment” for
more traction.
· Make a video
featuring the event's speakers
2. Send a company status update.
· “Pin” a status update
to the top of your company feed, and it will stay at the top of your company
page.
· Encourage others in
the company to "like," "share" or “comment” for additional
traction.
· Attach a copy of the
registration brochure to the update.
3. Target specific first-level connections with a direct
message.
· Share details about
the event by attaching a document or a link to a web page.
· Customize the message
to each individual to increase relevancy to that person.
· Direct messages are
delivered to the recipient’s email account and LinkedIn inbox and are thus
more likely to be seen and read.
4. Share the event in relevant groups.
· Share your
information in the Conversation section in the form of a question.
· Include a link to the
event registration page.
5. Upload a PDF or include a link to the event details or
registration form by adding media, either in your Summary or the Job Experience
entry that correlates with the event.
· A good description
will entice the reader to click and open.
6. Use the Add Media function to upload a
PowerPoint presentation or video with event details. You can do this as part of
your Summary, Job Experience or Education entries.
· It could be as simple
as one slide with event details.
· This has high
eye-catching appeal in your profile.
· The video could
include a clip from the previous year’s event or a promo from this year’s
keynote speaker.
7. Include the details of the event in your Summary section.
· To increase
visibility, move the event details to the top of your Summary section in the
days immediately preceding the event.
· You can include the
URL of the registration website, but you cannot hyperlink it.
8. For a period of time leading up to the event, include an event
teaser in your Headline.
· This can be very
impactful, but don't do this for an extended time.
· Be sure to change
back to your day-to-day, keyword-rich Headline right after the event.
· The article will be
displayed very prominently on your profile until you publish another article.
· Share the article
once a week leading up to the event date.
· Be sure to encourage
others in your company or organization to "share," "like"
and "comment" on your published article.
10. Use one of the three websites in the Contact Info section of
your profile to link people to event details or registration page.
· Reference the website
link in your Summary section.
· Describe the website
link clearly (e.g., "Register for LinkedIn class").
Follow these easy steps, and your event might just be a sellout.
When I saw this article by Wayne Breitbarth, I just had to share it. He
says it so well.
Iron sharpens iron.
Christine Till
The Marketing Mentress
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