Social media was becoming a big craze in the early 2000’s.
I was receiving invitations to join Facebook every day. What on earth was this?
So I searched the platform for their “Terms of Use” and read the entire
document. When I read about the fact that FB reserved the rights to everything
you posted on your profile or business page, including your pictures, I was
shocked, so I procrastinated accepting the invitations. It just did not seem
right to me.
Then in 2009 when I was director of sales and marketing
for a senior care organization, I discovered that their research showed that
their target market was the children of the seniors, usually the gals. Where
were these gals in the middle of the day when I was giving a presentation at a
senior center?
They were at work! How was I ever going to reach them?
I digress to explain the next bit.
I have two sons who are computer experts. That’s right,
they are geeks, but I love them just the same. My oldest son had started a
podcast show and it was becoming very popular with his target audience, so he
suggested that I start one of my own. He helped me get it all set up, and I
became the “Elder Care Specialist” with a show called “Elder Care 911”.
The very first time I posted an interview on my new
show, I had a response from a gal on Facebook who said, “Oh my gosh! I had no
idea that there was something like this available to help me with my 95 year
old Dad!” It proved that FB is where the gals are. I continued this show until
I left there in January 2011.
Back to reaching my target audience.
My wise son suggested that FB would be where the gals
are hanging out in the evenings after work, and they were also online searching
for solutions to ease their pain of being sandwiched between aging parents and
their careers and families. It was my son who explained how important it was
for me to have a FB page.
I was literally “dragged into social media kicking and
screaming!”
So if you feel this way, I can totally relate.
Here is something else that I discovered about social
media…it’s FREE! You can set up a profile and business page on LinkedIn and FB
and Twitter for free.
This leads to another thing that I have discovered
about people and small businesses. Most of them have no budget to market
themselves with. So whatever they can do for free is bonus!
I have been blessed because I have a son who coached me
with my social media in the beginning. I would never have started any online
marketing if I did not have a coach to help me. It was all so foreign to me
that I needed to have someone who was patient and could understand me.
I owe “being dragged kicking and screaming into social
media” to my son. J
Watch for more of my story in “Discovering A New World”.
Got a LinkedIn question? Feel free to email me and I
will answer it in my next blog.
Fired at Fifty: Stop Looking For Work and Discover What You Were
Meant to Do.
http://bit.ly/FiredatFiftyKindle
Christine
Till
The
LinkedIn Marketing Mentress
1-780-904-9557
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