Do you have
a blog? No! What? I don’t believe it! Then why are you in business?
Think about
it. When someone asks you to tell them about what inspired you to start doing
what you do, what do you say? Am I right in assuming that you could go on and
on telling stories of why you started your own business? That is what you would
do in a face-to-face situation, perhaps a networking meeting.
Do you think
that telling stories about your business would be any different if you were
telling it to your connections online?
Here’s how it
works online.
Your blog is
the center of your entire marketing program. Yes, your personal story is the
center of your marketing program.
Think of a
wagon wheel. The center is your blog. Then each pie shape between the spokes is
your Twitter, Facebook, LinkedIn, Website, etc. If your website also has your
blog site, that’s a bonus because then people are brought to your website every
time they come to read your blog.
There are
some great bloggers I have met in my online lifetime, and every one of them has
become very successful in business. Those who read your blog will gain an
understanding of your “why” and “who you are”, because the way you write shows
people a lot about you. You don’t even have to be a great writer!
You know
your topic better than anyone. Why not share that knowledge through short
stories?
The most
successful people in any business online or offline all have a blog that they
write in some way.
Here is what
happened to me:
When I left my
senior care sales position, I started my Marketing Mentress podcast show. I
would find people on LinkedIn and through networking that I wanted to interview
on my show. Then I would polish up the interview and write a short blog about
the person and their business or book. These would be published on my two
websites and sent instantly out to my social media network. I was sometimes
doing as many as 7 blog posts a week!
I was
getting comments and reviews and people sharing my posts. People would comment
on my latest podcast when I met with them. Little did I know that inadvertently,
I had a blog at the center of all my online marketing. How important it was to
have a blog at the center of my marketing became evident as I attended
marketing workshops to expand my knowledge of social media marketing.
Who’d-a-thunk-it!
Me a blogger!?
Once you
have all your basic platforms all set up and running, including your blog
site/website, you are set to rock and roll.
Write a blog
post and send the URL to each blog post out to your social media. Be quick to
respond to comments about your posts, and remember always be positive with what
you say both in your blog and in your online responses to comments. It is all
part of how you sell yourself.
Watch for
more of my story in “Dragged Kicking and Screaming into Social Media”.
Fired at Fifty: Stop Looking For Work and Discover What You Were
Meant to Do.
http://bit.ly/FiredatFiftyKindle
Got a LinkedIn question? Feel free to email me and I
will answer it in my next blog.
Christine
Till
The
LinkedIn Marketing Mentress
1-780-904-9557
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