Thou shalt
have a marketing plan, the first commandment of successful business management.
Social Media
is not the be all or end all to online marketing programs.
It is merely
a further enhancement to traditional systems. The thing is, we need to have a
plan. If we have already been using multiple traditional marketing systems that
are part of our marketing budget, then we need to keep it up. Stopping abruptly
can have huge negative effects on a business. By adding online systems we will
increase our reach to more potential customers, customers that perhaps we would
not have without them. Eventually we could even cut back on some of the
expensive traditional systems and replace them with these new, much less costly
ones.
Because
these online systems are offered for free, they are often taken for granted.
We tend to
think that we can get clients or make sales for free. That is not the case.
There is nothing for free.
Even if a
platform is free, we must monetize it. In other words, make it pay. It takes
time to build the "know, like and trust" with people online,
especially when we are doing it the free way. So there really is a cost to
marketing a business even using free platforms.
If we want
to get clients a little sooner, we can purchase ads on Facebook, and LinkedIn
for instance.
These save us a tremendous amount of time, and pay for themselves
with the time factor alone.
However, if
you have never used paid ads on Facebook or LinkedIn, it is a good idea to
educate yourself first.
Remember the
nature channels you have watched on TV where you see schools of fish swimming
together first one way and then quickly changing to a different direction. They
do this continuously with two things in mind: 1. To find food. 2. To not be
food.
Are you running
your marketing program without a plan? Are
you constantly running to one shiny idea after another, discovering that none
of them work? This is what your online marketing can be like if you do not have
a plan.
You can find
examples of marketing plans online, but if you do not know how to set up a
marketing plan, my best suggestion is to get a coach who can help you get
started in the right direction.
Personally,
I have had many coaches and still use coaches and mentors. My business would
never have reached where it is today without the help of these professionals.
You will get
many great marketing ideas from our free webinar series, Sifting Through the
Media Noise.
Sign up today!
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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