What do you think about when you see a profile with no
picture?
Before I first started using LinkedIn, I read the entire
terms of use.
Yup! Took me a couple days to study it.
I was scared to death to put myself online! I thought
that as soon as I showed up online, I would have hoards of people knocking at
my door, so to speak. I was afraid of getting my identity stolen if I had my
picture on there. I was afraid to list any details about myself.
Look at me now!
Here is what LinkedIn's Terms of Use states in paraphrase:
1.
You must have a personal headshot where the headshot goes.
You have a lovely picture of you and your spouse, so you
think that you will just put that up.
Here is what happens: subconsciously,
people wonder who wears the pants in your business? Seriously!
If there is no headshot, a logo, any other picture, you
also leave people thinking, "I wonder what they are hiding from me?"
This is a professional site. We need to be professional.
It is no different than going to a live networking meeting, where you dress up
professionally and show up without a "bag on your head". People see
the real you.
2.
Only your name goes on the name line.
This does not include your credentials like
"MBA" or "BA" or the like. When you set up your profile
properly, these will show up in your education section automatically. There is
a trick to do it. I can show you.
3.
Your headline is what inspires people to want to read more about you on your
profile.
This is where you grab their attention.
Who is going to want to read your newspaper when you
stand on the corner and say, "Extra, Extra, Read my paper!" Will that
grab their attention? Will anyone want to read your paper?
Your headline is not where you list all your credentials.
This is where you show yourself as different from anybody else. This is
where you entice people to want to "read the rest of your paper"/profile.
It is obvious to me that many, many people using LinkedIn
have not read the Terms of Use. It will only be a matter of time before their
profiles will get sent to "LinkedIn Jail".
Come join in on our last FREE webinar coming up June 28th
at 5pm MDT/ 4pm PDT. Learn more tips and ideas about marketing your brand
online and offline.
(Due to illness, we had to move the date from June 14th.)
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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