What can we do with LinkedIn if we do not have InMails
available?
Even being on a paid platform, I run out of InMails very
quickly each month. So I have to find ways to reach out to the people I want to
build relationships with, for business.
Remember these are real people on LinkedIn and we need to
treat them the same way we would treat them if we met them in a fact-to-face
networking meeting.
It takes time and skill to build trust with everyone.
Here are three keys that I use every day:
1. Check
the profile of each person you want to get connected to and search their
company pages.
When you visit company pages, you will find all their
employees who are on LinkedIn listed there. You can then search for any that
you might be connected to, or someone you know who is connected to them. Then
request an introduction.
2.
You can blog.
Think about all the questions you receive from your
customers and where your customers come from. Start blogging to answer some of
these questions. Educate and inform your audience to build that know, like and
trust.
The key here is to be sure to publish on the LinkedIn Pulse.
3.
You can become a L.I.O.N. (LinkedIn Open Networker)
When you are a L.I.O.N., you theoretically will connect
with anyone who asks you to connect with them. The key here is to never I.D.K.(say
"I Don't Know You") someone you don't know for reaching out to
connect with you. You still have the free agency to decide who you want to
accept as a connection. Personally, I never connect with someone who does not
have a headshot.
Ask us how.
Christine Till
The Marketing Mentress
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