So, you are new to the online world and are scared
spitless about networking?
Are you afraid of all the traffic you will create as soon
as you start getting active on there?
Many of my clients express their deep anxiety about
getting active with their online marketing systems. They are sure that as soon
as people find them online that they will be inundated with clients that they
will not be able to handle all the business.
What does this sound like to you?
There are two key reasons we fail in business:
1. We are
afraid of rejection.
2. We
are afraid of success.
Here are the three Keys to overcoming networking shyness
online:
1. Set
up a plan.
2. Be
cordial.
3. Just
do it.
Setting
up a plan
To be effective and systematic with your online
marketing, you need a plan. You will need to have a unified presence online
with at least the basics of LinkedIn, Facebook, Twitter, Google+, a blog and a
website. As you gain more comfort with online marketing, you can add others.
Set them up so that they all have the same background
picture and theme for instance.
Decide how you will build your list and what email
platform you will use. There are many. I use Mail Chimp.
Start blogging about the things that keep your ideal
clients awake at 2am. Blog about how you ease their pain. Blog about answers to
your clients questions. Set up a systematic way of blogging. For example, I do
LinkedIn Tips. You might want to set up your own tips.
Whatever you decide, be
consistent with your posts.
Get a coach to help you with your plan.
Be
Cordial
Remember that all those profiles you are connecting and
linking with are real people. Treat them like you would appreciate being
treated...respectfully. Address them by name and always sign off with your
name.
Just
Do It
Decide what day and time you will do your blogging and
interacting with your network and stick to it.
It takes 3-6 months to build the trust you need and want
for your business.
So where are all those people you thought would inundate
you with wanting to do business?
They are still there, online, waiting for you
to reach out to them and build relationships with them.
It is not all about you. It is about how many people you
can help.
Got any questions about your online marketing, just to ask me.
Christine
Till
The
Marketing Mentress
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