MM Tip #4 - What Makes You Different?

Do people understand what it is that you really do and how?

Once you have completed your business plan and/or marketing plan, you naturally want to get out and meet some prospective customers.

If you have done a good job with your marketing plan, you are fully prepared for this face-to-face interaction with other business owners. However, it is one thing to have a thorough plan and yet something else to know what to say and how to say it in 30 seconds.

You have tonnes of competition out there and they all are looking for the same customers you are. For example, if you are a realtor, how are you going to make yourself stand out from the rest? What can you say in 30 seconds that people will remember? What about the health and wellness business? What will you call yourself? How are you different?

Remember that everyone can say they "give the best service", or "have the best products", or "the best trained technicians." Say something that your competition cannot say.

As soon as you introduce yourself, people need to understand what you are, that you are unique because you have deliberately found your special niche.

Develop a tagline that tells people exactly what you do.

eg: "I'm ___(Name)___, The __(Identifier)__, specializing in __(your specialty)___ helping people _(achieve)_. Did you know that    ____(a question that will cause your audience to think about your product of service's uniqueness)_?

I'm __(Name)__, The __(Identifier)___."

Take what you have discovered through your planning process and develop something that people will always remember you by.

Remember to speak with confidence from your diaphragm. Slow down and pause between your name and your company name. Enunciate and speak clearly.

I can't tell you how many networking meetings I attend and there are always several whom I cannot hear clearly enough to understand what their name is or the name of their business. These people have just wasted their time and money attending the meeting.

How you speak, what you say and how you hold yourself as you stand, all play an important part in your introduction. Develop 'posture.'

Once you have decided what you are going to say, practice it over and over until it rolls off your tongue with ease and confidence.

Never attend a networking meeting without being properly prepared.

Earn $2-5K/month over and above what you earn now.

Christine Till

The Marketing Mentress

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