If you have a business, then you need to have a Company
Page.
Many people are not aware that there are Company Pages on
LinkedIn. They have a personal profile page but are unaware that they could
have a Company Page to build relationships for their business.
I meet many people who are concerned about having a
personal profile page. They do not want to have it known that they are the
owner of a business. For some it is because they are still working for at a
J.O.B.. The Company Page takes all the attention away from your personal
profile, if you like.
Another concern I hear from LinkedIn users is, "How
do I get people to follow my Company page?" It seems to be far more
difficult to build the followership for a Company Page on LinkedIn than it does
on Facebook.
Here are three secrets:
1. Your background picture for your Company Page should
resemble your Facebook Business Page so you have uniformity. Then reach out to
all your connections and invite them to follow your page, just like you do on
Facebook.
2. If you want to keep your followers and build more
followers, post several times a day on your page. Post great material that
people will want to read. Educate, Inform and entertain just a bit.
3. Here is the clincher...When people follow your page,
acknowledge them. Remember that all the people on LinkedIn are people too. We
need to "be social".
When you have a Company Page and never post anything on
it, never visit it to interact with your followers, and never invite people to
follow it, no wonder you are having challenges gaining followers.
By the way, you can follow my page here: http://bit.ly/LinkedInMarketingMentress
Christine Till
The
Marketing Mentress
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