What stands out to you when you scan through profiles on
LinkedIn?
Remember, you have 3 seconds to make a great first
impression on LinkedIn. That's right!
One second - headshot checked.
One second - name read.
One second - headline read.
If one of these fails you, your profile will be passed by
and people will not even check out your summary or your posts that you have
published.
People tell me on a regular basis that they need to have
a headshot picture up there that demonstrates what they do. So they put up a
picture of a motor cycle or a car, or them in work gear, or their store front,
etc.
NO YOU DON'T.
Remember that LinkedIn is a professional site. Put a
professionally done headshot up top.
Then when you enter your experience, you
can add pictures there. You can also add pictures on your summary that
demonstrate more about your type of business.
There has been some controversy about the name line, but
the LinkedIn terms of use state that just your name goes in this line. (I read
the entire terms of use when I first started using LinkedIn...took me almost
two days.) When you put your MBA or BA or whatever your letters are, it is like
you are "lording it over" people. These letters will show up in your
education section if you put them there.
Now the Headline!
What should you put in your headline? I am shocked to
hear that some LinkedIn trainers are telling people to put their phone number
in their headline. Sorry, I disagree. There are two special places for a phone
number. One is under the Contact Info tab at the top of your profile. The other
is further down in your profile under the "Advice for Contacting you"
tab.
A headline is where we have the opportunity to grab our
potential client's attention. This is where we make ourselves different. If we
say we are a Realtor with Remax, how many other realtors with Remax are there
out there? Find a way to specialize in your trade or profession and say so in
your headline in a way that nobody else does.
Remember, everyone can say that they give the best service
or have the best pricing.
If you were standing on a corner selling your newspaper,
what would be your headline?
It is all about being different...or you're dead in the
water, as Roy Osing says. You can get his books to help you find ways to be
different with your business.
When you find yourself having challenges making your
headline stand out, reach out to me through one of my platforms below. We'll
brainstorm some ideas for you.
Christine Till
The
Marketing Mentress
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