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Wednesday, 10 September 2014

Like riding a bicycle...NOT!

How long has it been since you rode a bicycle?

Do you remember when you first started to ride a two-wheeled bicycle? It was not a simple thing, was it. If you were like me, you ended up with a few scraped knees, elbows, and a bruised backside...more than once.

Then you finally caught the hang of it and you sailed off down the roadway feeling like you had just been given new wings! Remember? Remember the exhilaration that flushed through your entire body as you actually rode your bicycle all by yourself, no training wheels.

Now think about marketing your business. Are you still trying to market "using training wheels"?

What I am referring to of course, is are you moving your marketing techniques into the 21st century, or are you still using the "old-school" systems? My question then is, are those old systems still working as well as they used to or are you questioning what you need to change or upgrade?

I can hear many voices groaning as you force yourselves to keep reading this blog post. But you know what, I understand where you are coming from.

You are already working twelve to sixteen hour days and are having challenges fitting anything more into your day. This makes me wonder if you are trying to wear all the hats in your business. Does your business rely totally on your own actions? If so, perhaps you need to learn how to delegate.

There are definitely some things that you cannot delegate, but when you have a business, you need to decide what parts of the business only you can do, and what parts you can pay someone else to do for you.

Or perhaps you just don't have the budget that allows you to delegate yet. You will be elated to hear that you can use online systems and social media marketing programs to help gain exposure to a greater market potential with only 30 minutes a day! Yes! I kid you not!

If you are a solopreneur or any type of entrepreneur trying to get connected to your target market, all you need are these five key elements:
1. A computer that works and is connected to high speed internet.
2. Be connected to the three basic platforms of social media - LinkedIn, Facebook, Twitter.
3. A social media autoresponder, like SproutSocial.
4. A website with a blog, and a customer connect page
5. A mentor to help you with your plans.

Sound a little daunting for you?

Try scheduling in a time every day to concentrate on your marketing and start recording ideas on your smart phone to help you get your blog rolling. As thoughts come to you throughout your day, record them on your smart phone. Then when you get to your 30 minutes, you can just sit and write, publish and post. 


Christine Till
The Marketing Mentress
Fired at Fifty: Stop Looking For Work and Discover What You Were Meant to Do.

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