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Thursday, 28 May 2015

Why Do I Need A Blog?

The key to marketing online these days is to educate, inform and motivate.

All too often we witness posts that are just selling to our audience. Have you ever connected with someone on LinkedIn, for instance, thanked them for connecting with you and asked them how you might be able to help them in some way?

 Then in return did you receive this big, long piece of copy pitching their stuff? Did you feel like you had been slapped in the face?

It has happened to me many times. In fact I have gotten a little cheeky about it with these people. I simply respond back to them thanking them for all the great information, and then ask them, "So how is this working for you?" They usually say that it is working great because they have managed to get some clients as a result. I'll bet that if they changed their approach to being all about how many people they can help in some way, their results would be ten times what they are getting now...probably even higher.

Because our audience is crying to be fed with good information, we need to give it to them. When we don't, we lose.

The best way to educate, inform and motivate our audience is through a blog.

People also want to do business with people they know, like and trust. The best way to build this type of long lasting relationship is to blog from your heart.

Tell people about some of your challenges in life and how you came to do what you do. Share what inspired you to start your business. Tell your stories.

I look forward to reading yours.

My story can be found in "Fired at Fifty: Stop looking for work and discover what you were meant to do." This brought me into online marketing and social media.

LinkedIn Profile 101: Get Help Here

Christine Till
The LinkedIn Marketing Mentress


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