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Wednesday, 24 June 2015

Is it all about the relationships?

Did you know that you can get 80% of your business through LinkedIn?

When it comes to online marketing, people seem to think that it is all about blasting people over and over again.  Talk about feeling like you are being slapped in the face!

I remember when faxing was going strong, "blasting" was the view people had then. People got angry and turned off their fax machines because of wasting paper.

With email there is no paper involved. So, when emailing took over from the faxing programs, people appreciated an email much more than a fax, because now they could just "delete".

Today if the message being sent is too long, or it does not grab our attention immediately with its subject line, we automatically hit "delete". Have you found yourself doing this too?

The challenge with faxing and emailing is that these are both based on the principle of quantity, not quality.

In sales, numbers DO count, about if you could control those numbers and build more solid relationships instead?

Here's what I mean.

When we blast a message out to people, we need to have thousands of addresses/emails/fax numbers in our list. The ROI is maybe 1/2%.

Let's take that further.

Back in the "snail mail" days when we used flyers sent via the post office, the ROI was as high as 1%.

When we took the flyers and personally delivered them into the hands of the business owners, or prospective customer and built some rapport with them, the numbers went to 10 or 20% ROI.

As we take time to build relationships with people through educating , informing and entertaining them, the numbers get even better.

LinkedIn published these statistics in February of 2015. The percentage of B2B leads generated through each social network:

·         LinkedIn - 80.33 percent
·        Twitter - 12.73 percent
·         Facebook - 6.73 percent
·         Google+ - 0.21 percent
·         B2B leads are most likely to convert between 1 and 4 pm.
·         1 in 3 posts that triggered engagement had a question mark in it.
·         The update posts that performed the best had 248 characters.

First Place : 62% of B2B marketers consider LinkedIn to be effective!

It is all about the relationships.

Looking for help with your LinkedIn?

Christine Till
The LinkedIn Marketing Mentress
LinkedIn: /christinetill

Twitter: @mktgmentress

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