Have you been wondering how to make the
transition from connection to relationship?
This comment from one of my valued
connections on LinkedIn speaks to this relationship topic.
"Sadly, I feel that a number of
people view LinkedIn connections as a commodity and not appreciating that
'connections or relationships' take time and nurturing.
Perhaps you can post an article as to
how people can make positive and personalized introductions - and make
themselves compelling, not the other way around as inferred in your post here." Referring to my blog post "Why Should I Connect With
You?"
In that post, I mentioned that connecting to people is
not all about connecting, it is all about who they are connected to. I also
mentioned that I had received a referral from a connection in Vancouver (I live
in the Edmonton, Alberta area) to someone in Calgary, Alberta.
I would never have received that referral if I had not
built a solid relationship with the referor.
I will mention here that I am also known as the "Relationship
Queen". I work diligently to build relationships with all my connections
that build the Know, Like and Trust required for people to want to do business
with you.
People want to do business with those they Know, Like and
Trust.
Hopefully this does not sound cold.
From experience, when we offer our help in many different
ways for free, it always comes back to you. There is no thought of how this
will come back to you, you are just interested in truly being a friend and helping
your fellow associates, whether you are on LinkedIn or in a personal situation
for real life.
The true secret to building solid relationships is that
the relationships are built online, but real business gets done offline.
We move the relationship to a face-to-face of some kind
via phone conversation, or video call, webinar, workshop, coffee meeting if
they are in your local area.
The thought that should permeate our minds is that it is
not all about yourself; it is about how many people you can help in some professional
way. (I inserted the word, "professional", so people don't let their
minds run a-muck.)
From experience, I have found that when I conduct myself
in this manner, somehow, somewhere it all comes back to me.
After all, we are all on LinkedIn to do business, right!
We want to do business with people we have a good
relationship with right!
Building relationships is not all about how many people
we are connected to. It is all about how many people we can help to do business
through introductions, referrals, wishing them good wishes in their new job or
a happy birthday.
Remember that all those connections we have on LinkedIn
are people too.
How would you like them to treat you?
Christine
Till
The
Marketing Mentress
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