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Tuesday, 11 October 2016

MM Tip #3 - What Kind of Business will You Build?

Have you done your research?

All too often people start a business with a brainwave and a drive to prove something. They want to prove something either to someone else or to themselves. They want to prove that they can go it alone and that they do not need a J-O-B.

Another BIG reason people start a business is because there just is not enough income for the family. This is why 4 out of 5 businesses being started in Canada today are by women. (StatsCanada)

Women like stuff, like food in the cupboards. When we see that stocks are constantly low, we start to panic.

Women are looking for something that they can run from home, in the cracks, between running a family and having a job.

What are we...crazy?

Back to the topic at hand.

What is it that you will work "in the cracks"? How will you decide what business you will run?

Before you start going to opportunity meetings or the like. Before you renew your mortgage to take equity out of your home, think long and hard. Sit down and decide what would work best with your availability and what your resources are. What are you doing?

If you have never had a business of your own before, the first thing you need to do is find a coach that can help you put together a business plan.

Without a plan, you will most likely fail. 86% of new businesses fail within the first 2 years in Canada. (StatsCanada)

What is it that you need for your business? What is it that you need for yourself?

Christine Till
The Marketing Mentress

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