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Monday, 5 December 2016

LinkedIn Tip #75 - 3 Keys to Getting Your Posts Liked!

Are you wondering why you do not have more people reading your Pulse posts?

Often I read posts by my LinkedIn friends and see how they are not getting very many people to read and like their labours. It can be discouraging to say the least. It leaves you wondering if you are a good writer? Perhaps you even stop posting your articles all together.

There could be multiple reasons this is happening to you...and you are not the only one this is happening to.

So here they are, the LinkedIn Pulse according to Christine!

1. You are writing about topics that you are interested in and not your audience.
It is vitally important to publish things that you know are answering questions your audience has. A rule of thumb I always use is "What is keeping my ideal client awake at 2am?" Then try to remember questions you receive on a regular basis from your clients.

2. Your blog titles are not engaging.
Here too try to think what your ideal customer's pain is. What will make them "click"? Use questions, incomplete sentences and sequences of steps in your title. People like to know that there are some key things they can do to accomplish ... whatever. When we use an incomplete sentence, it raises the question "what's next?" and people instinctively click. Asking questions engages us and makes us want to answer back.

3. Your article is waaayyy toooo long!
In this day of "bing, microwave oven", we have become so accustomed to only waiting 3 seconds and there is our answer online. Or we watch a television episode where a major life challenge is solved in 1 hour or less.

With the speed of the internet and rapid answers at our fingertips every minute of the day, we have a lot of information coming at us constantly. Most people will only read the first paragraph, and if they see that the article is longer than 500 words, they will not read it.

Personally, I try to keep my articles under the 500 word mark. This is long enough to get a point across and yet short enough to be engaging.

To keep your articles under 500 words, I have  written this topic in several segments. Watch for LinkedIn Tip # 76 - One More Reason People Don't Read Your Posts.


Christine Till
The Marketing Mentress

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