So your hard work is not being read, liked and shared on
LinkedIn?
Why is that?
1.
You post your article or blog only one time.
Just to be clear, you only publish each article on the
Pulse one time. When you publish through the Home Page, your post is also automatically
posted on your Profile Page. It remains there for eternity unless you remove
it.
What I am speaking about here is to repost your
article/blog on your Home Page Updates, NOT to republish on the Pulse.
The Pulse is continually moving. That's why it is called
the Pulse. So if your post goes out at 8:00am, by 10:00am it is long gone and
people who check LinkedIn will miss your post completely ... let alone if anyone
checks it after 10:00am. So your post will only be seen by people who check
their LinkedIn feed right around the time of posting.
When your post goes out one time at 8am, on November 10th
for example, two hours or more after that, your post will never be seen on your
main feed.
So here is how you get around this dilemma.
Use an auto-posting platform (I prefer SproutSocial.com)
and schedule your post to go out on a different day of the week and different
time of day, once a month, six months ahead. (December 10th at 10:00am, January
10th at 2:00pm, February 10th at 4:00pm, and so on) When you choose the same
date each month, it automatically becomes a different day of the week as you
move through the months.
Remember that people check their messages at different
times of day, so only one posting for each of your blogs will be seen one time
by only a few of your followers.
Then there are all the people that are not connected to
you now. They have never seen your post.
2.
Share your post with multiple groups.
On LinkedIn, you can join up to 100 groups now.
Join groups that contain your ideal customers and start
sharing your posts with them. Use the link you get from your published article
on LinkedIn. When you do this, it will automatically take your readers to your
Profile Page.
3.
Educate and Inform your audience.
People like to be educated and informed ... and
entertained just a tad.
Make your articles engaging through educating and
informing.
No preaching or pitching with every article you publish.
Here is where you engage the "Rule of 10 Posts" (Wayne Breibarth). Of
the 4 posts you write yourself, only one is a pitch. Check out my article When Do I Pitch?.
You are using your writing to build trust. When we pitch
or preach too much, people are repulsed and will turn you off. They will do the
unthinkable and "DELETE" your precious work from their feeds.
If we want to be liked, we need to be engaging.
All this said, publishing on LinkedIn is and will always
be a work in progress. We need to be continually practicing and trying new
ideas and finding ways to entice our audience to read, like and share our
"stuff".
There isn't only one single "be all- end all"
to publishing on LinkedIn.
Keep trying and when you find something that works for
you, keep it up.
It is not all about me. It is about how many people I can
help.
Give me a shout for your complimentary 15 minute consultation. marketingmentress@gmail.com
Christine Till
The
Marketing Mentress
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