The Marketing Mentress: No, Thank you!

Have you got some customers who are being a pain in the "patoot"?

You know what I mean. Those customers that you just can never please. They are always finding fault with everything you try to help them with. They return items for no legitimate reason it seems. Every time they buy something from you, it seems like you spend inordinate amounts of time helping them learn, assemble, or repair.

I owned an interior decorating business once, and specialized with window coverings. We were doing great in our first six months. Revenues were climbing. Sales were flowing. It was awesome!

Then we decided to run a special on sheers to increase our sales volume even more. The sales came rolling in and we were running like mad fiends to keep up with the demands.

Know what?

With the mistakes that were made on orders purchased during that special, we were better off to never have run the sale. We actually lost money because of that sale. It seemed like every bargain hunter in the district came for a deal on sheers.

Once things settled down after that sale, we decided never to do that again.

Do you wonder why you are not making more money with your business?

Let me keep this simple.

The less we charge for our products and services, the more we will be inundated with time-consuming customers. Low prices attract customers who have the "get something for nothing" mentality. They will suck up your time and if possible every ounce of life from you and your business.

Know how to get rid of these kinds of customers?

Raise your prices!

You will chase away all the "bargain hunters" never to be bothered again!

Know what else will happen when you do this? ... You will make more money!

That's the simple truth.

So the next time you catch yourself pondering running a special, remember you can always say, "No, Thank you!"

You will be happier and richer because you did.

Christine Till