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Monday, 9 November 2015

Tip # 6 - Three Reasons Why the Groups are the Key.

Now that you have heard that the groups are the key to LinkedIn, are you wondering why that is?

It is easy to get caught up with the daily responding and commenting in the Home Feed, let alone responding to the group discussions we belong to. No wonder people feel just a tad overwhelmed with LinkedIn and how to maximize its' use.

Many people become disenchanted with the platform and leave it, never to return, because it just takes too much time to figure out all on our own. Here's a hint.

You need a coach to help you get started. I for one would never have managed to be this far along with my LinkedIn without the help of a coach to get me started.

LinkedIn is a business platform, not a social platform. Facebook is like the backyard bar-b-q; Twitter is like the coffee shop chatter. Business gets done on all three platforms, but if you want to get serious about business to business, LinkedIn is the platform for you.

One of the most confusing areas of LinkedIn is the groups. Now that we can join up to 100 groups, they can be more than a little daunting.

Tip #6 - Three Reasons Why the Groups

1. You can join groups that contain your target audience for prospective clients and if a specific group is not working for you, you can just leave it and go find another one that will suit your pipeline better.

2. You can search the groups with specifically targeted clients in mind and send them a message without being connected. Each group is like its own networking meeting where you can meet people and build the relationships you need and want for business.

3. You can set up your own group and invite other LinkedIn followers to join you in a discussion you have started there. You can attach a survey to this discussion that screens your potential target market even finer.

With the way we can use the advanced search tool now, it is easier than ever to target our specific market.

Join our next webinar: LinkedIn 202 - The secrets of the groups

Christine Till
The Marketing Mentress

Twitter: @mktgmentress

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