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Monday, 4 April 2016

LinkedIn Tip #23 - What's Happening to Your Group?

Have you noticed that you can no longer message people directly through groups?

Then what is the use of having a group, if you cannot message people directly?

I have noticed that many groups on LinkedIn are now becoming stagnant. People can no longer message people directly in the groups and make those valuable interactions with the people they want to know and do business with on that personal level. The reason this has happened is because people were abusing this feature. Members of the groups were getting spammed every day multiple times!

In order to message people directly without being connected to them, you now need to be on a paid platform, so you have "Inmail". Inmail allows you to send a message directly to anyone on LinkedIn you choose, even if you are not connected to them. So if you want to save time and get directly in touch with key people, you must be on a paid platform.

Here's how you can make your group work for you on a FREE platform or a paid one:

1. When you own your own group, you have the opportunity to message your tribe with a pitch once a week.

2. You can manage your group by inviting people to connect with you and offer them your email to connect with you.

3. You can also invite members of your group to be featured once a week with a special post in the discussion thread. Invite them on a first come basis and feature one member once a week. Have them send you a post that tells about who they are and what inspired them to start their company and what they can do to help others. They can invite your members to attend their free webinars or workshops or meetups.

Remember one important feature about your group...your group is not all about you. It is about how you can help your members and by extension, it all comes back to you.

Come visit the MarketingEnthusiasts:

Here are several groups that I help manage:
Digital Consumer Marketing:

ConnectME: (L.I.O.N. group)

Seattle Business Network:

If you would like to be featured on any of these groups, feel free to ask.

It is all part of building your brand and making money on LinkedIn.

For more tips book into our series of complimentary webinars. The next one is April 12th at 4pm Mountain Time.

Christine Till
The Marketing Mentress

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