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Saturday, 16 April 2016

Who Buys From You?

How do you know or find out who will buy "stuff" from you?

Well, who buys from you now?

Are you in a health and wellness business? Are you hanging out with health and wellness groups and networks? Remember the members of those groups are all looking for the exact same clients you are!

Start thinking a little outside the box. Are your clients stressed out? Do they own businesses? Are they in stressful jobs? How old are your clients? Why are they needing your products or services?

Think..."What's keeping my potential clients awake at two o'clock in the morning?"

What is their pain? How can I ease that pain?

Where do my clients hang out online? Where do my clients hang out in real life?

What kinds of groups should I join both online and offline, where will my potential clients be?

I was invited to speak at a health and wellness group recently and felt like everyone in that group was looking at me as their potential client. Most of the people in that room were in the health and wellness industry of course. Only a few of us were in another type of business.

This is what happens when you hang out with the people in your same industry.

Sure, you can hang with your associates on occasion, but that is not necessarily where you are going to find your potential clients.

Think about it.

For more tips and tricks with LinkedIn come to our complimentary webinar series, Sifting Through the Media Noise.  May 10th at 4pm Mountain Time.

Christine Till
The Marketing Mentress

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