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Wednesday, 20 April 2016

LinkedIn Tip # 28 - What is YOUR SSI?

So when you saw this caption, what were your first thoughts about SSI?

It is lonely at the top. The top social selling entrepreneurs are in the top 1% of the SSI.

North America is the highest in SSI. Some of the LinkedIn gurus in marketing are as high as 96%, which by extension means that they are in the top 1% for their networks.

I was surprised to find my SSI was at 90%!

What does all this mean?

My SSI measures how effective I am at establishing my professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.

Mine says that I am in the top 1% of the Industry SSI Rank and in the top 1% of the Network SSI Rank.

Sales professionals in the Marketing and Advertising industry have an average SSI of 22. Mine is in the top 1%.

People in my network have an average SSI of 49. I rank in the top 1%.

SSI stands for Social Selling Index.

LinkedIn posts a weekly report of our SSI.

If you want to find out what yours is, go to and it will show you how you rate. I have had a few people tell me that they get a message asking them to check back later, when they visit this link. This is because they probably do not have enough activity on their profile for LinkedIn to be able to rate them yet.

If you would like to improve your SSI, you can check it out on YouTube, or ask an expert to help you.

Christine Till
The Marketing Mentress

1 comment:

  1. Interesting article Christine and thanks for including the link.