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Friday, 22 April 2016

Thank You...for What?

How do you show gratitude to your customers for doing business with you?

Do you send them an email thank you? Do you send them a card?

Or do you do nothing at all?

We have been taking our car into a local garage to get the tires changed in the spring and fall from winter tires to all seasons and vise-verse. Every 6 months, we call them, make an appointment, they do the work, we give them our hard earned cash, and leave. We never hear from them. There is never a follow-up call to see if the tires are ok, or a thanks for your business. They make us feel like we are inconveniencing them to find time to squeeze us in for a tire change.

There is never any customer appreciation.

Nothing at all.

How do you think we feel about this?

Right! We have moved our business to someone who appreciates our business and shows us some appreciation. The company we used to deal with will never know what happened to us or why we never come by any longer.

Isn't that a shame!

It makes me think about all the companies out in the world who do exactly the same as our first company did. How often does your mechanic call you after a service?

For that matter, have you ever received a thank you note from WalMart?


Think I will revisit whether I buy there anymore.

So how is your customer service? Do you think that your customers might leave you for ignoring them? Remember that it is easier and more cost effective to keep an existing customer than it is to get a new one.

Food for thought.

For more tips and tricks with LinkedIn, Marketing, and Branding, come to our complimentary webinar series, Sifting Through the Media Noise.  Next one is May 10th at 4pm Mountain Time.

Christine Till
The Marketing Mentress

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