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Wednesday, 10 August 2016

LinkedIn Tip #52 - What Do I Talk About in My Blog?

You've decided to start a blog and have no idea what to write?



Think about your business. What is it that you do? What inspired you to start your business? What makes your business unique? How are you different from your competition?

Remember that you are the only "you" there is. Only "you" can do your business the way you do. There is no other person in the entire universe that can do your business the way that you do.

What tips can you offer to your "peeps"? Can you start a series of tips? I have my LinkedIn Tips. Perhaps you could have tips on how to buy the perfect soap, for instance?

Each blog post only needs be 250 to 300 words. It does not take long to fill a single page with "copy".

Ask yourself what kinds of questions your customers ask you and then think of the ways you have helped them find solutions to those questions. Each question could be a blog.

Start with one blog a week.

Once you get going with your blog, you can then turn it into a "Dear Diary" type of blog where people write in their questions and you blog about the answers.

The big key is to just start writing.

Many of my clients have mentioned that they don't think that they are very good writers, and hesitate to write. If that is the case, hire someone to edit for you on a "per hour" basis. There are many online editors available. Find one that is good with grammar and has experience writing for other companies, has written a book or two or more and already has a blog of their own.

A typical fee for editing a blog is $75/hour in Canada. Once you have written your blog post, forward it to your editor, and they will put the finishing touches on it to check grammar and story line, etc. You simply instruct them as to exactly what it is you want them to do for you.

It does not need to cost you "an arm and a leg". Sometimes I have edited for a client, and it only took 10 minutes, because all they wanted was help with grammar.

Just do it!

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Christine Till
The Marketing Mentress

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