LinkedIn is a B to B platform and is meant for business,
but those are people on there.
People need 'stuff'. They get hungry, need medicine, more
energy, a massage, to feel better, to buy a home, and the list goes on.
My humble opinion is that in spite of the fact that LinkedIn
is the biggest and best B to B platform on the net, everyone on there is
looking for something. They are ready to do business in a multiplicity of ways.
With the average income on LinkedIn being $120-125K
annually, where do you think that the people are who can afford to buy your
'stuff'? Compare LinkedIn to Facebook. The average income of people on Facebook
is around $22K annually. That's poverty line. Do you think the Facebook people
can afford to buy your 'stuff'?
Probably your Facebook friends are less able to afford to
pay for that full body massage than a CEO of a corporation. Am I correct?
The basics to all marketing is to educate and inform your
network. Blog and send messages that uplift, educate and inform your audience.
People love reading good copy. They do not love being pitched to.
Do you understand what a 'pitch' is?
A 'pitch' is where you invite people to come buy your
'stuff', or to your webinar, or your workshop. Too much pitching turns your
audience off, no matter whether your audience is B to C or B to B. Remember
they are all people.
No matter who your customer is, they need you to build
that know, like and trust with them
before they will buy from you. You build trust through educating and informing
and being slightly transparent. (You don't need to share all the skeletons in
your closet. Leave your skeletons where they are.)
What I mean is that people need to know what inspired you
to build your business. Tell them how you can help them. Tell them how you are
different from your competition.
Make a complimentary offer.
Remember it is all about your customers, not about you.
Check us out for some more marketing and branding tips: http://www.2csuccess.com
Christine Till
The Marketing Mentress
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