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Thursday, 24 March 2016

Flying by the Seat of Your Plans?

A friend on Facebook asked me, "Should I place paid advertisements on Facebook?"

My question to her was, "Do you have a marketing plan in place for paid advertising on Facebook?"

Whether you are advertising on Facebook, LinkedIn, or the print media, you need to have a plan. If you do not have one, my best advice would be to get together with someone who can help you put a plan together.

Many times I have seen people get into paid advertising on Facebook, LinkedIn and other print media without knowing how to approach it. They were flying by the "seat of their plans." (quote from Betska K-Burr)

Without a plan, you can end up paying far more than you should.

With a plan, you can zero in on your target market with every word and picture you use in your paid advertising program. A specifically targeted marketing plan can pay you huge dividends when done right.

I am not saying that these above mentioned types of ads are bad, but they definitely will not work for you if you do not know what you are doing. Also, you need to have a budget in place for this kind of marketing activity.

For example, with print media, you need to have an ad placed on the same platform 17 consecutive times before you begin to see results. If you are using the newspaper, one ad can cost you $1200. Multiply that by 17 before you get a sale. Can you afford that investment?

With online platforms, it takes between 6 and 13 times for people to see your paid ad before they will buy from you, on average. That is if you have a great, professionally done ad! Just throwing ink on the page can burn your possible target market with one ad. Once your audience is burned, it is next to impossible to entice them to take a look at you again.

Remember that online, you have 3 seconds to make a great first impression. That not only goes for your personal profile and the profiles you set up for your business and company pages, but also reflects on your advertising. It all needs to be consistent with your business and what you are offering your possible clientelle.

Merely shooting in the dark will leave you terribly disappointed.

You need a plan.

Check out our FREE webinar series for tips and ideas that you can take away and use instantly.

Join the conversation today!

Christine Till
The Marketing Mentress

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