Why does your blog need to be at the center of your
online marketing?
Blogging achieves several business objectives.
It can help you get found online. It allows you to
include keywords that people might search for in order to find you online.
Blogs help engage people and then they want to share your stuff with their
connections. The more you blog, the more people sign up for your blog.
When you
have written a bunch of blogs, and people go to your site, they will stay there
longer because they become engrossed in your content.
After you have written a blog, you have a piece of
content. Then you can take that content and easily post it to all your online
platforms.
Take blogging seriously and do it consistently. It may
not start out as being the best written blog in the world, but people will
enjoy watching you grow and improve through your blog.
People like reading your stories.
What do you blog about?
What do you love to talk about? What is it about your products
or services that makes you different? How have you made a difference in your
customers lives? Talk about why your customers come to you? What do people like
to hear from you?
Blog boosts. Check what content most of your followers
read the most. This will tell you what to write about. When you continue to
write about what your "peeps" want to read, the search engines will
also pick up on your content...especially when you use key words.
Great bloggers, Darren Rowse & Seth Godin. They tell
us to Be authentic.
Blogging helps you build valuable relationships with
customers. People do business with people that they know, like, and trust. It's
the regular contact that endears people to you.
Your blog needs to educate, engage, empower, entertain, and
inform your audience.
Education - positions you as the expert.
Engagement - makes your audience want to comment and
share your blogs.
Empowerment - encourages your audience to take charge and
implement.
Entertainment - exposes your lighter side and makes
people laugh.
Information - helps your readers better themselves or
their businesses in some way.
Your blog needs to be at the center of your marketing
campaign with your website and other online platforms attached. When you
publish a blog, it will then instantly be sent out through all your social platforms
for your connections to read.
The content in your blogs becomes an asset to your
readers. You are offering real value.
Jonathan Christian taught me the true power of blogging
and I am very thankful for him. Blogging has become the most powerful piece of
my business.
To learn more about marketing and branding best
practices, join us on our FREE webinars.
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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