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Tuesday, 5 July 2016

LinkedIn Tip #46 - What appears is not Always true.

What impression are you leaving with your potential clients and followers?

You have heard me mention before about the three second rule of LinkedIn. (You have three seconds to make a great first impression on LinkedIn.)

One of the things I look for when people invite me to connect with them is their headshot. No acceptance.

However, there is another rule that tickles my subconscious mind on many an occasion. That is the fact that I am looking at a "fake" profile.

Oh yes! There are fake profiles on LinkedIn.

Because of the "LinkedIn Rules of Engagement" listed in LinkedIn's Terms of Use, sometimes companies set up fake profiles, so that when these profiles get sent to LinkedIn jail, it does not matter. They will just set up a bunch more fake profiles. Companies like these are purposefully breaking the "LinkedIn Rules of Engagement." This is a large part of the reason that LinkedIn changed the algorithms last fall.

Here are the signs to look for:

1. The headshot does not match what is in the profile. For example the headshot is a Catholic Nun, but the name on the profile is not one that a nun would use, and the fact that the person works for a high powered government agency in Africa also does not match.

2. There is a lovely headshot on the profile, usually an attractive young woman, but there is almost nothing written in the profile itself.

3. There is a picture other than a headshot on the profile, along with very little information listed therein.

I learned this little trick from my friend, Sid Clark, on LinkedIn today!.

You can right click on the profile head shot and a drop-down menu appears. Then click on "Open in new window". You can see if it matches the profile on LinkedIn.

You can also search other people on LinkedIn with the same name and do the same with their headshots. Then you see how authentic the headshot is.

If you see more than one person using the same headshot and different names, you have a fake profile.

Thanks, Sid!

Fake profiles will not harm anyone, they are merely being used to mine LinkedIn for business. This is illegal, and if you know of any profiles like this, block and report them immediately.

Ask us how.

Christine Till
The Marketing Mentress

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